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About Mark McKnight

Professional headshot of a Mark McKnight in a grey blazer and blue shirt, smiling in a modern office corridor.

Internet Marketing Services in Ballyclare

I'm Mark, the person behind Local Web HQ.

I'm Ballyclare-based, but I work with local businesses across Northern Ireland and the UK who want:

  • more visibility in Google Maps and organic search
  • more calls, messages, and quote requests
  • more reviews (without it feeling awkward)
  • and a Google Business Profile that actually pulls its weight

...without the hassle, jargon, or hard sell that usually comes with "marketing help".

I'm not an agency. I'm not a big team. It's just me offering a complete personalised service.

A normal, down to earth, guy who enjoys helping local businesses to fix the stuff that's quietly holding them back online.

I also understand it's hard enough to make a living being self employed and running your own business which is why we can start getting you results from as little as £150 per month in most cases.

About Local Web HQ: Frequently Asked Questions

What do you do (in plain English)?

My main service is Local SEO, and a big part of that is Google Business Profile optimisation.

Because for most service businesses, plumbers, painters, florists, dog groomers, etc, your Google Business Profile is often the difference between being invisible and getting the message or call first.

Local SEO is really about making sure Google clearly understands:

  • what you do
  • where you do it
  • and why you’re a trusted option

So when someone nearby searches for your service, you show up where it matters.

Lots of businesses have a Google Business Profile.

But it’s often:

  • not fully set up
  • missing key services and location signals
  • inconsistent with the website
  • not getting enough reviews (or the right kind)
  • not using photos/posts strategically
  • not tracked properly, so you don’t even know what’s working

That’s what I fix.

And if you’ve already got a verified Google Business Profile, even better. It usually means we can move quicker and start improving visibility sooner.

Yes, when it helps your Local SEO.

If your website is holding you back, I can create or redesign it so it supports your rankings properly.

Not because "everyone needs a new website", but because you need a site that:

  • loads fast
  • looks trustworthy
  • works properly on mobile
  • makes your services crystal clear
  • matches what people are actually searching for locally
  • and is editable

Not every website is built with SEO in mind by the developer. Lots of small business have 'all singing all dancing' websites that look awesome, but if nobody can find them online, what use are they?

If your current site is fine, I’ll tell you. If it’s the problem, I’ll fix it.

I work with all sorts of local businesses. If higher rankings in Google mean you get more calls or enquiries, then I can help you.

Think:

  • painters & decorators
  • plumbers
  • dog groomers
  • electricians
  • roofers
  • cleaners
  • landscapers
  • florists
  • local clinics

If you serve a local area and you’ve got (or can get) a Google Business Profile, you’re probably a great fit.

Straight talking: No jargon. No smoke and mirrors. If something won’t help, I’ll tell you.

Transparent, measurable work: You’ll know what’s being done, why it matters, and what we’re tracking.

Consistency over gimmicks: Google rewards consistency over time. Local SEO is mostly about doing the fundamentals properly in a consistent way. It’s not set it and forget it.

Respect for your time and money: No long-winded retainers you don’t need. No upsells for the sake of it.

I started building websites back in 2008, originally for affiliate marketing.

That’s what pulled me into the world of online visibility, learning what makes people click, what makes websites convert, and what makes Google pay attention.

Since then, I’ve kept evolving and learning more about SEO, and Local SEO is the aspect I enjoy most because it’s very measurable and you can start getting real results pretty quickly.

I’ve also completed Local SEO Essentials with Semrush (Certificate of Achievement), which helped sharpen the framework and best practices I use day-to-day.

If you want your local business showing up more often in Google Maps, and turning those searches into real messages and calls, send me a WhatsApp.

No pressure, no awkward sales chat, and no hard sell. If you want help and your business is a good fit for my services, I’ll let you know.

Just tell me what you do and the areas you serve, and I’ll tell you what I’d fix first.